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About the Design: Safety Is A Mindset
Safety Is A Mindset, About The Design Justin Reddin Safety Is A Mindset, About The Design Justin Reddin

About the Design: Safety Is A Mindset

Landing my first real client is something I’ll never forget—but what made it even more surreal was that it didn’t come from down the street. In April of 2025, I was contacted by Brandon Beaver, CEO & Co-Founder of Safety Is a Mindset, a Texas-based company focused on redefining workplace safety. What started as a simple contact form submission quickly turned into an opportunity to build a full brand identity for a business with a powerful mission. From crafting a logo rooted in trust and service to developing a visual identity that reflects the urgency and importance of safety, this project pushed me creatively and set the tone for everything that followed.

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